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I recently learned something about building products that I probably should have understood much...


You shipped it. The landing page is up, the signup flow works, the database is empty and staying tha...

I shipped a plugin to the WordPress.org directory. It got zero installs. That is not a complaint, i...


A solo developer who dislikes marketing writes six short field notes on the small, unglamorous thing...


This week I ran a simple test. I asked ChatGPT, Perplexity, and Gemini the same question — "what is....


How to Preserve UTM Parameters Through Redirects Without Losing Attribution A practical...


I've seen this happen a lot. A developer builds a fast website, gets the Core Web Vitals into a goo...


AI launches have hardened into a genre with fixed conventions. Once you can see the template, you ca...


When a client migrated their store to Webround, they already had an active Brevo account with about....


A month ago I shipped aicraft-code-review — an open-source MCP server that reviews code locally...


Why Last-Click Attribution Breaks Down at Scale (and How to Fix It) In performance...


Most programmatic SEO advice says generate at scale. Our data says the opposite. Last year our...


Open Google today and the first thing on the page usually isn't a blue link — it's a paragraph the A...


Building a SaaS product is easier than it used to be. You can validate an idea quickly, build an MV...

Google Search Console tells you exactly why pages aren't being indexed. Here is what each error actu...


AI assistants are becoming a measurable source of website traffic. People now use ChatGPT, Claude,....


I spent a weekend grepping server logs trying to figure out why a chunk of new signups had no...


Industrial B2B meets product-page UX Account-based marketing can look tidy in a deck and messy in a...


I started this test with what I thought would be the boring part of a luxury-brand audit: can an AI....


A lot of technical founders dislike marketing because it feels unnatural. They would rather build th...


AEO, GEO, LLM SEO — three names for overlapping work. What answer engine optimization actually means...


Email Marketing is really important in today's day and age. If you want to grow your business, you.....


AI visibility is often discussed as if it were a traditional rank-tracking problem: choose a keyword...


Keyword research has not changed. What changed is the answer to the question at the end of it, which...