I've seen this happen a lot.
A developer builds a fast website, gets the Core Web Vitals into a good range, adds proper metadata, creates a sitemap, fixes broken links, and makes everything responsive.
Then they wait for Google traffic.
And... almost nothing happens.
The problem is that technical SEO is only one part of SEO.
A technically clean website can still struggle if Google doesn't clearly understand what the site is about, which searches it should appear for, or why its content deserves to rank.
Start With Search Intent
One of the easiest mistakes is creating a page around a keyword instead of a user's actual problem.
For example, imagine someone searches:
"how to reduce JavaScript bundle size"
They probably don't want a 2,000-word definition of JavaScript bundles.
They want practical answers:
What is making the bundle large?
How do I find the problem?
What can I remove?
Which tools should I use?
What does a good result look like?
That's search intent.
Before creating a page, ask:
"If I were searching this, what would I actually want to accomplish?"
Then build the page around that.
Don't Ignore What Your Competitors Are Doing
When a page isn't ranking, don't immediately add more keywords.
Look at the pages already ranking.
Not just their word count.
Look at:
Questions they answer
Topics they cover
Examples they provide
Tools they recommend
Content structure
Missing information on your own page
Sometimes the biggest opportunity isn't "write more."
It's cover something useful that the current results don't cover well.
Developers Have a Huge SEO Advantage
Developers can do something many content teams struggle with:
show the actual thing.
Instead of writing:
"Improve your website performance."
You can show a Lighthouse result, explain what caused the problem, provide the code change, and show the result afterward.
That's much more useful.
The same idea works for SEO.
If you explain an SEO problem, include the actual query, page, code, Search Console data, experiment, or before/after result when you can.
Your experience becomes part of the content.
