A lot of technical founders dislike marketing because it feels unnatural. They would rather build the product, solve problems, and let the work speak for itself. Marketing can seem like self-promotion or a lot of empty noise. But at its core, marketing is simply helping the right people understand what you built, why it matters, and how it can help them.
A good way to make it easier is to treat marketing like sharing what you already know. Talk about problems you’ve solved, lessons from building the company, mistakes you’ve made, and things you wish you knew earlier. You don’t need to become a full-time marketer. Just start documenting what you’re already doing. If people find it useful, you’re already marketing.
