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How Much Does a Website Cost in Pakistan? A Developer's 2026 Pricing Guide
If you freelance as a web developer — in Pakistan or for Pakistani clients — you know the conversation. A prospect asks "how much for a website?", you quote a number, and they reply "but my cousin's friend said he can do it for 10,000."
This guide is the pricing breakdown I wish every client would read before that call. It's written from the trenches: real 2026 PKR ranges for the Pakistani market, what actually drives the price, and the hidden costs that blow up fixed-price projects. Freelancers: steal it for your proposals. Clients: read it before you hire.
Website Prices in Pakistan at a Glance (2026)
| Website type | Approximate price range (PKR) |
|---|---|
| Simple landing page (1 page) | 15,000 – 60,000 |
| Small business website (up to 5 pages) | 30,000 – 350,000* |
| E-commerce store (WooCommerce/Shopify setup) | 50,000 – 300,000 |
| Custom e-commerce / web application | 150,000 – 1,100,000+ |
*The wide range for business websites is explained below — it depends on who builds it and what is included.
These are planning ranges, not fixed quotes. Every project is different.
What Actually Drives the Price Up or Down
Two websites can look identical and cost five times apart. Here's what moves the number:
1. Number of pages and features
A one-page landing site with a contact form is a few days of work. A 20-page corporate site with team profiles, galleries, downloadable resources and a blog is a different project entirely. More pages means more design, more content formatting and more testing.
2. Custom design vs a ready-made template
A pre-built theme, customised with the client's logo and colours, keeps costs down and is perfectly fine for many small businesses. A fully custom design costs more but converts better and doesn't look like hundreds of other sites using the same theme. Price the difference explicitly — clients can't value what they can't see.
3. E-commerce and payment integrations
Selling online adds real complexity: product catalogues, carts, checkout, order emails, discount codes and payment gateways. In Pakistan this also means deciding how customers will pay — JazzCash, Easypaisa, bank transfer, or cash on delivery — and each integration takes proper setup and testing.
4. Copywriting and content
Many quotes cover design and development only. If the client needs page content, product descriptions and blog posts written, that is skilled work with its own price. A site with weak copy will not sell no matter how good it looks.
5. SEO setup from day one
Basic on-page SEO — proper page titles, meta descriptions, heading structure, image optimisation, Search Console setup — should be part of any professional build. It costs a little more upfront and saves the client from paying for an SEO "fix" six months later. For freelancers, this is also a natural upsell that clients understand.
6. Integrations and extras
WhatsApp chat buttons, Google Maps, booking systems, CRM connections, analytics, Meta Pixel, multilingual support — each one adds hours. Get the full feature list before quoting, not after. Scope creep is where fixed-price projects go to die.
Freelancer vs Small Agency vs Established Agency
For a typical 5-page business website in 2026, clients can roughly expect:
- Freelancer: PKR 30,000 – 60,000. Best when needs are straightforward. Quality varies enormously, so portfolios matter.
- Small local agency: PKR 60,000 – 150,000. More structured process, better communication, some post-launch support.
- Established agency: PKR 150,000 – 350,000+. Suited to businesses needing strategy, custom design and a team.
If you're the freelancer in this list: don't race to the bottom. Compete on process — itemised quotes, written scope, references. That's what separates the PKR 30,000 freelancer from the PKR 60,000 one.
The Hidden and Ongoing Costs Nobody Mentions
Build price is only part of the story. Put these in your quotes upfront — surprises after signing destroy trust:
- Domain name: roughly PKR 1,500 – 4,000 per year for .com or .pk.
- Hosting: shared hosting is a few thousand rupees a month; quality managed WordPress hosting renews at roughly PKR 16,000 – 35,000 per year.
- SSL certificate: often free with good hosting, but confirm it.
- Premium plugins and themes: many WordPress builds rely on paid plugins with yearly renewals — budget roughly PKR 10,000 – 40,000 per year.
- Maintenance: updates, backups, security checks and small changes. Offer a monthly or yearly care plan — it's recurring revenue for you and peace of mind for them.
- Shopify stores bill in USD: the Basic plan alone is $29/month (about PKR 8,000 – 9,500), plus a 2% transaction fee without Shopify Payments, plus paid apps. A realistic first year often lands between PKR 120,000 and 220,000.
A quote that ignores all of this isn't cheaper — it's just incomplete.
5 Questions Clients Should Ask (and Freelancers Should Answer Proactively)
- What exactly is included? Page list, features, integrations, revision rounds, definition of "done" — in writing.
- What is NOT included? Content writing, photography, domain, hosting, premium plugins, ongoing support. List exclusions too.
- Who owns everything? Domain, hosting, files and analytics in the client's name. Put it in writing before payment.
- What happens after launch? Bug-fix window, change-request process and pricing. Launch day is the start of the relationship.
- Can I see similar work — and talk to a past client? Portfolio proves skill; a reference proves reliability.
FAQ
How much does a basic business website cost in Pakistan in 2026?
Roughly PKR 30,000 – 60,000 from a freelancer, PKR 60,000 – 150,000 from a small agency, and PKR 150,000 – 350,000+ from an established agency. The difference is mostly scope, process and support.
What is the cheapest professional option?
A one-page landing site from a freelancer (roughly PKR 15,000 – 60,000). Be cautious far below this: ultra-cheap sites are often built on unsupported templates with no SEO foundation and need a full rebuild within a year.
How much does an e-commerce website cost?
A standard online store setup: PKR 50,000 – 300,000. Fully custom e-commerce starts around PKR 150,000 and can exceed PKR 1,100,000. Budget yearly running costs too.
Does the price include domain and hosting?
Often not. Always ask — and make sure accounts are registered in the client's name.
How long does it take?
Landing page: ~1 week. Small business site: 2 – 4 weeks. E-commerce: 4 – 8 weeks. Custom web apps: several months. Timelines stretch when content or feedback is delayed.
Should clients choose the cheapest quote?
Rarely. The cheapest quote is often missing content writing, SEO setup, proper testing or after-launch support. Compare by what's included, not just the total.
I run Azhad Niaz & Company in Peshawar — WordPress development, Shopify stores and SEO with transparent, itemised pricing. If this guide helped you price a project (or hire someone to build one), I'm glad.
