The problem every agency knows
A new listing arrives as chaos: photos in WhatsApp, a floor plan in image form or PDF, text copied from Real Estate Marketplace, social due tonight, portal upload tomorrow. Five tools, three people, inconsistent quality.
Metacasa AI Studio is built to carry that whole journey in one place — classify files, improve photos and plans, add tours and video, then write copy, build social creatives, and publish a property page. It is part of Metacasa, the agentic real estate platform that also includes Renovation Studio (properties to renovate), Communica AI (WhatsApp lead automation), and the B2B app for agents on mobile. More product news and market pieces live on the Metacasa blog.
From photos to virtual tours in minutes — built for professionals.
What AI Studio is
AI Studio is Metacasa’s listing marketing workspace. You work on one property at a time: original files go in; portal-ready photos, floor plan, video, copy, social assets, and a landing page come out. Credits, SSO, and portfolio data tie into the same Metacasa account you use elsewhere.
Metacasa Srl is based in Bologna, Italy (Viale Pietro Pietramellara 35/F, 40121 Bologna). AI Studio is available in English and Italian — the interface, workflow labels, and much of the generated listing copy can serve Italian agencies and international or bilingual teams from the same product.
Juxhin Radhima, CTO and architect of AI Studio, designed the platform. Moses Chukwuemeka Ubah and the engineering team build and ship it at studio.metacasa.ai.
How one listing flows through the app
Think of the app as a straight line — not a bag of features:
Upload → Review → Improve → Promote → Assets → Delivery
Jobs run in the background if you close the browser. The tasks view shows what is running, done, or failed — including chained photo pipelines.
How you start a project
Blank project — drag-and-drop photos, PDFs, documents.
Real Estate Marketplace Import — paste a URL from Idealista, Immobiliare.it, Casa.it, or Subito.it; Studio pulls photos, price, description, and metadata.
Metacasa Platform — import an existing portfolio property (photos, plans, attachments), with duplicate detection if a project already exists.
Your CRM (integrated networks) — open Studio AI on the listing in CRM; photos and floor plan import and classify automatically. The same listing always reopens the same project. New CRM attachments can sync in without duplicates.
DIY agencies usually use the first three paths and sync back to the Platform. CRM-driven networks add notify CRM and send to CRM when batches or the full pack are ready.
1. Bring files in — upload and classification
Studio accepts room photos, exteriors, scans, contracts, visure, and floor plan images or PDFs in one batch.
AI assigns each file a type and confidence. Clear matches go straight through; uncertain ones sit in a review queue for a quick human fix. You see classification progress live — including when floor plan are detected inside document uploads.
That step is the bridge between messy intake and everything else.
2. Improve the listing
The Improve hub groups all visual production: floor plans, photos, Camera Studio, Virtual Tour 3D, and video. You can run several modules at once (for example plan cleaning while photos enhance in the background).
Floor plans
A five-step wizard with saved versions at each step:
- Extract — crop plan from scan/PDF; set scale for measurements
- Clean — CAD-style line art
- Measures — walls and room areas (m²)
- Room labels — names on the plan
- Furnished 2D — marketing layout; optional upscale
Compare mode aligns two versions at the same zoom — useful in the product and for blog visuals (scan vs clean vs furnished).
CRM-integrated agencies can notify the CRM when floor plan are ready.
Photos and virtual staging
Photos follow a five-step pipeline: Enhance → Clean → Empty → Furnish → Render.
- Enhance — natural-language edits or Photo Enhance
- Clean — declutter busy rooms
- Empty — prepare for staging
- Furnish — 12 interior styles (Modern, Scandinavian, Industrial, Mediterranean, Minimalist, Bohemian, Traditional, Mid-Century, Farmhouse, Art Déco, Coastal, Japandi)
- Render — premium CGI when the listing needs it
Process all and step chaining handle volume across many rooms. In the photo editor, you pick the active step, run jobs, and manage variants — multiple outputs per photo — then choose what ships to the portal. Exports follow AI transparency rules where required (e.g. Render AI labeling).
For this article, the screenshot to use is the editor workspace (step rail + variant thumbnails), not a before/after staging hero — that keeps the focus on how agents actually work in the tool.
Camera Studio, Virtual Tour 3D, and video
Camera Studio — place cameras on the plan; generate interior views when a room was never shot. Feeds tours and video.
Virtual Tour 3D — navigable 360° experience from panoramas and key views; embed or share by link.
Video — AI proposes storyboard variations (e.g. cinematic, luxury, standard); you generate scenes, regen any clip, add music, control camera motion, export MP4.
3. Promote the listing
Promote turns finished visuals into words, creatives, and a live page.
Listing ad copy
Generate headlines, body, and highlights from selected assets. Optionally include the property sheet (size, rooms, energy class, price, custom fields) so copy matches facts. Use output on portals, brochures, CRM payloads, and social.
Social pack
Creatives in 1:1, 4:5, 9:16, 3:4, 16:9 using your brand kit. Templates, previews, captions (feed, stories, reels), and hashtags.
Property landing page
AI builds a microsite: hero, gallery, specs, video block, contact form, social links from Settings. Publish to a public URL — a dedicated page for that listing.
Sample generated listing from Metacasa AI Studio:
https://studio.metacasa.ai/property/mrsveuobgpyambc
Facebook and Instagram
Connect professional pages in Settings and publish from Studio without re-uploading exports.
4. Deliver and connect to your stack
Assets is the export desk: photos (all pipeline stages), plan versions, video, tour links, social files, ZIP, property sheet.
- Sync listing to Metacasa Platform — update the portfolio property
- Send to CRM — full pack plus structured listing copy (description, ad copy, social text); partners can pull the same payload via API
- Ready for delivery — mark complete; optional designer network with brief, revisions, and accept delivery (credits via Platform)
CRM in practice
On Metacasa Platform — SSO, import properties, credits per AI action, sync results back. Default for agencies on Metacasa end to end.
On your own CRM — e.g. Elettra / TempoCasa and extensible to other providers: open from listing, one project per listing, milestone emails to referents, webhooks (listing ready, photos/plan notified, project complete, assets delivered), CRM sync for new attachments. Agency Metacasa API token and AI Studio handoff — same model as other Metacasa services.
Settings, scale, and automation
Brand kit, social defaults, Meta account connections, credits, and optional Communica AI settings link listing output to WhatsApp lead automation.
For larger teams: MCP integrations and an in-app Page Agent mirror dashboard workflows; task chains and recovery support many parallel listings. Juxhin Radhima designed this orchestration so humans and automation share one backend.
A real day: one apartment in Milan
24 phone photos, a scanned plan, a Casa.it link.
- Real Estate Marketplace Import + PDF upload
- Two fixes in Review
- Floor plan through all five steps
- Enhance living/kitchen; Furnish a bedroom in Japandi from the photo editor; pick variants
- Camera Studio + Virtual Tour 3D
- Video storyboard → MP4
- Listing copy, social pack, landing page → publish
- Instagram; Platform sync or Send to CRM
The seven images for this post map to that story: upload → floor plan → photo editor & variants → video → copy → social → landing page.
Questions agencies ask
Where do I sign in?
studio.metacasa.ai — part of Metacasa.
Does Studio replace our CRM?
No. It integrates with Metacasa Platform and external CRMs via handoff, sync, webhooks, and asset delivery.
Which portals work with Real Estate Marketplaces Import?
Idealista, Immobiliare.it, Casa.it, Subito.it.
Can we virtual stage?
Yes — five-step photo pipeline including empty, furnish (12 styles), and render; manage outputs as variants in the editor.
Can we publish without developers?
Public landing URLs; Facebook and Instagram publishing built in.
Who built AI Studio?
Juxhin Radhima — CTO & Architect, Metacasa. Moses Chukwuemeka Ubah — Software Engineer, Metacasa.
Conclusion
Listing marketing does not have to be five tools and five handoffs. Metacasa AI Studio takes you from raw files to published marketing — with Renovation Studio, Communica AI, and the B2B app on the same Metacasa stack.
Start a project: studio.metacasa.ai
Explore Metacasa: metacasa.ai
Read more: metacasa.ai/blog
