Your first SaaS landing page should help a visitor answer five questions: Is this for me? What can I do with it? What does it look like? What will it cost? What happens when I click?
Build the page around those decisions, then test the full path from the headline to the first useful result. A launch page is ready when a suitable user can understand the offer and take the next step without you narrating the screen.
Name the user and the job in the first screen
Write a headline that describes an outcome the product actually supports. For a sample tool that gathers project files, “Collect client files before your design project starts” says more than “Your all-in-one productivity platform.”
Add one short sentence explaining the mechanism. For example, the tool might give each client a shared checklist and upload link. Make clear what is live today and what is still planned.
Avoid putting several equally prominent promises at the top. Choose the one job that brought the intended visitor to this page. Other uses can have their own pages later.
Show a real path through the product
Use a screenshot or short demonstration that matches the promise. A file-collection tool could show a checklist with two items received and one still missing. Use sample data and label it when needed.
Describe what the reader is seeing. A dashboard screenshot full of charts does little for someone who came to find out how their client will upload a logo.
If the product requires setup, show that step too. If it only works with certain file types, say so before the reader begins. The page should make a useful choice possible, including the choice to leave because the product does not fit.
Make the commitment clear beside the action
Choose a button label that describes the next step, such as “Try the sample project” or “Create your first checklist.” Use the label only if that is what the button does.
State the current price or explain how pricing is determined. If you offer a trial, make its length, payment requirements, and what happens afterward easy to find. If you are collecting a waitlist, say that the product is not available yet.
Keep the information close enough to the button that the reader can decide without hunting through the footer. A link to full terms can support the explanation, but the main promise still needs to be clear on the page.
Keep the form short and usable
Ask for information needed at this stage. A person trying a sample project may not need to give you a job title, company size, and phone number first.
W3C's accessible forms tutorial recommends clear labels, useful instructions, and messages that explain errors and successful completion. Apply those basics before adding visual flourishes.
Test the form with a keyboard. Check the empty, invalid, loading, and successful states. Make sure a failed request gives the user a way to recover without retyping everything.
These checks support a usable form; they are not a complete accessibility audit. Use the W3C guidance to work through the details that apply to your interface.
Give the page a clear search title
Write a descriptive page title that matches the visible offer. Google's title-link guidance recommends concise, descriptive title text and advises against keyword stuffing. Google can generate a different search title from other page signals, so your preferred wording is not a guarantee.
Keep one clear main heading. Write a short description that explains the actual product instead of repeating a pile of related search phrases. Make the page useful when someone arrives with no knowledge of your brand.
Run a final visit as a new user
Open the page on a phone and a desktop. Follow the main action through to the result it promises. Check that the page, form, confirmation, and first product screen agree about what the user is doing.
Ask a person from the intended audience to describe the offer and what they expect the main button to do. Listen for a mismatch before explaining your intent. That mismatch gives you a specific edit to make.
Save a screenshot and a short note about what you changed. You will have a starting point for later improvements, and a useful lesson to share while building in public.
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Hey I'm Uriel Bitton. I write about building in public strategies and growing startups.
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