How Much Does a Dentist Website Cost? A Practical Pricing Breakdown

If you're pricing out a website for a dental practice, you've probably noticed quotes ranging anywhere from $600 to $15,000+ for what sounds like the same thing. Here's what actually explains the gap.

The Short Version

Most professionally built dentist websites fall into one of these tiers:

Template-based WordPress: $600–$2,000
Custom-designed WordPress: $2,500–$6,000
Custom + online booking/patient intake: $4,500–$8,500
Multi-location/advanced: $10,000–$20,000+

What Actually Drives the Price

Design choices matter less than you'd think. The real cost drivers are:

Number of service pages (general dentist vs. multi-specialty practice)
Whether patients can book online vs. just call
Digital patient intake forms (these touch HIPAA territory, which adds development overhead)
Original photography vs. stock images
Local SEO setup (schema, Google Business Profile alignment)

Booking System: The Biggest Swing Factor

Approach	Cost	Trade-off
Phone/email only	$0	Loses after-hours leads
Third-party widget	$200-600 + monthly fee	Fast, but recurring cost and often looks bolted-on
Custom request form	$300-800	Best starting point for new practices
Full PMS-integrated booking	$1,500-4,000+	Worth it once volume justifies it

For a new practice, a custom request-an-appointment form is usually the right starting point — it converts without locking you into a SaaS fee before there's traffic to justify it.

One Compliance Note

Any form collecting health information (medical history, insurance tied to a named patient) touches HIPAA territory in the US. That's part of why a full digital intake system costs more than a basic contact form — it's not the form fields, it's handling the data correctly.