Digital marketing has become an important part of modern businesses. From small businesses to large companies, organizations use digital channels to reach customers, promote products and generate leads.
For students who have completed 12th, digital marketing can be an interesting career option because it combines creativity, technology, communication and business skills.
What Is Digital Marketing?
Digital marketing refers to promoting products, services or brands through online channels. Some of the major areas include search engine optimization (SEO), social media marketing, paid advertising, content marketing and website management.
Skills Beginners Should Learn
A beginner does not need to learn everything at once. Start with the fundamentals and gradually develop practical skills.
Some useful areas to learn are:
- SEO and keyword research
- Social media marketing
- Meta Ads
- Google Ads
- WordPress
- Web designing
- Content marketing
- Canva and basic graphic design
- Website analytics
Practical experience is particularly important. Creating a small website, optimizing pages for search engines or managing a social media account can help you understand how these skills work in real situations.
How to Choose a Digital Marketing Course
If you decide to join a digital marketing course, don't choose an institute only because of its certificate or course fee.
Check the syllabus and find out whether the course includes practical assignments, projects and the major areas of digital marketing.
KSIDM Institute of Digital Marketing is one option students can explore. Its digital marketing training covers areas such as SEO, WordPress, Social Media Marketing, Meta Ads, Canva and Web Designing.
You can learn more about the course here: https://www.ksidm.com
Build Your Portfolio
A portfolio can be more useful than simply saying that you have completed a course.
You can create examples of your work such as:
- An SEO-optimized website
- Social media posts
- Keyword research reports
- Sample advertising campaigns
- Blog articles
- Website landing pages
These projects can help demonstrate your practical knowledge when applying for internships or entry-level opportunities.
Final Thoughts
Digital marketing can be a good skill to develop after 12th, but learning should not stop with completing a course. Regular practice, real projects and staying updated with changes in digital platforms are important for long-term growth.
If you're planning to enter this field, start with the fundamentals, practice consistently and gradually build a portfolio that demonstrates your skills.
