Architecture of Meaning: Coding and Jim Collins' Concept

The article analyzes Jim Collins' concept of 'coding'—a deep operational pattern that defines how an individual organizes attention and endures hardship. The author contrasts coding with ordinary competencies, warning against the 'competence doom loop,' in which success in areas inconsistent with one's inner nature leads to high-qualified burnout and so-called golden handcuffs. In the text, self-knowledge is presented not as coaching introspection, but as a rigorous research method allowing one to avoid the ontological falsification of life. The whole is complemented by a reference to Deci and Ryan's self-determination theory, pointing to the link between natural coding and autonomy and psychological well-being in the work environment.