Cross-posting a method I use with seller clients.
Most Amazon suspensions don't start with a bad day — they start with a listing that quietly violated a policy the seller never knew existed. Here are the five mistakes I see most often, and how to catch them yourself in under two minutes.
Prohibited and gated words in the title
Words like "100% safe," "FDA-approved," or "anti-bacterial" can trip Amazon's restricted-claims filter even when your product is fine. Scan your title for superlatives and medical/health claims.Keyword stuffing that reads like spam
Repeating your main keyword five times in the bullet points doesn't help ranking — it hurts readability and can flag you for manipulation. One natural mention per section is enough.Missing or mismatched product identifiers
Wrong category node, mismatched UPC, or a title that doesn't match the backend browse node confuses Amazon's catalog and suppresses the listing.Image that breaks the rules
Text overlays, lifestyle images in the wrong slot, or missing the 1000×1000 zoom requirement. Amazon's image bot rejects these silently.Intellectual-property loose ends
Using a brand name you don't own in the description, or a mocked-up logo, is the fastest path to an IP complaint and a takedown.
How to self-audit
Before you publish or relist, run a free compliance check at listinggood.com/scan — paste your title and bullets, no login required, and it flags the issues above in plain language. It's the same engine we use internally before any client launch.
If you want Amazon's AI (and ChatGPT's shopping answers) to actually recommend your product, compliant and machine-readable listings are the floor, not the ceiling.
